A Bay area hairstylist and makeup artist, the client asked for a revamp to her previous logo. Her directions were straightforward and fitting to her brand: for the B and V to somehow represent the idea of deeper beauty, something more than its veneer. With this in mind, I designed a logo suite that encapsulated the client's vision.

Role: Lead Designer / Client: Beyond Veneer / Branding and Digital Marketing: Aisha Marshall and Des Dickerson

Izzy & Ivy is a women-centered company who means to inspire confidence through quality and affordable fashion. They requested a fun yet elegant logo suite that conveyed their brand vision. Along with the logo suite, the team and I created a website and social media package to aid the clients on how to translate their brand across different platforms.

Role: Lead Designer / Client: Izzy & Ivy Boutique / Branding and Digital Marketing: Creative Label Team

In an effort to curb heat-related accidents, I was tasked to create an eye-catching infographic that would appeal to all ages. With a bright color palette and neat type, the Heat Safety Tips were distributed to the citizens of La Mirada at City-held events and in the seasonal magazine.

Role: Sole Designer / Client: City of La Mirada / Media: Print & OOH

Given a simple "Be Our Guest" Beauty and the Beast inspired prompt, I decided to go for an elegant theme that easily translates across the Annual Employee Luncheon invitation suite for the City of La Mirada. The set included digital and print invitations, letterhead, ticket vouchers, and various other event stationery featuring the iconic rose and color scheme.

Role: Sole Designer / Client: City of La Mirada / Media: Print

With only a document of energy-saving tips and the event's logo, the Office of Sustainability tasked me with creating the visuals for their month-long Megawatt Madness campaign. The style had to be flexible, so I chose a limited color palette and specific photo treatment that efficiently works in social media as well as print designs that included small scale tent cards and large posters.

Role: Sole Designer / Client: Office of Sustainability / Media: Integrated / Supervisor: Linda Kurtos

Sousa Swim is a U.S. based designer swimwear label. They create minimal, simplistic swimwear that caters to all body types so that every woman feels their absolute best. The modified, sans serif type logo, conveys the clean and contemporary vibe the clients wished to convey.

Role: Lead Designer / Client: Sousa Swim / Media: Branding / Branding and Digital Marketing: Aisha Marshall and Des Dickerson

Impact Networking required multiple design media in many different formats ranging from data-heavy infographics to social media posts and Instagram stories. While maintaining the professional image of the company, the graphics and print media designed showcased the client's desire to appeal to a broader audience.

Role: Graphic Designer / Client: Impact

Money Goals is a podcast dedicated to sharing secrets, tips, and stories of how to become a successful entrepreneur. For this logo suite, the client wanted a design that showed generosity for their growth-mindset centered business. The primary color stripe motif accomplishes that and easily extends past boundaries of the frame.

Role: Lead Designer / Client: Money Goals / Media: Branding / Branding and Digital Marketing: Aisha Marshall and Des Dickerson

For the past ten years, Spring Beautification is an annual event that recognizes homeowners' landscaping and home improvements within the City of La Mirada. While previous designs featured cartoon-like graphics to advertise the event, this year, the Spring Beatification coordinators decided to go for a more sophisticated, almost wedding-like aesthetic for the invitation suite, program, and other stationery.

Role: Lead Designer & Photographer / Client: City of La Mirada / Media: Print / Photo Editor: Michael Tandiama